We executed the integrated operation for the 4th Seoul Art&Tech Festival, Unfold X 2025. Unfold X, which has established a sustained presence in the media art field, is Korea's most authoritative media art festival. In 2025, led by world-renowned artistic directors Kimchi and Chips, 36 works from 36 artists/teams across 13 countries participated, positioning the festival as a platform for Asian convergence arts.
Mind Design oversaw all practical aspects of the festival, from project management to production, promotion, and operations. We designed and constructed the space considering the cultural heritage characteristics of Culture Station Seoul 284, and alongside the exhibition, organized academic and supplementary events including the Unfold X Forum (with participation from 10 convergence arts consortium institutions), Meet the Artist, and Unfold X Evening to provide multifaceted experiences for both professionals and general audiences. During the 13-day operation, a total of 12,587 visitors attended (an average of 968 visitors per day, the highest in history), recording a 98.1% satisfaction rate for both audience experience and on-site operations, successfully completing the festival. Through systematically establishing and executing an integrated online-offline promotional strategy, we achieved approximately 730% increase in SNS reach compared to the previous year, establishing a results structure where promotion led to actual visits..
